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9%OFFMichael Dawson - The Consumer Trap: BIG BUSINESS MARKETING IN AMERICAN LIFE - 9780252072642 - V9780252072642
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The Consumer Trap: BIG BUSINESS MARKETING IN AMERICAN LIFE

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Description for The Consumer Trap: BIG BUSINESS MARKETING IN AMERICAN LIFE Paperback. Series: The History of Communication. Num Pages: 216 pages, 3 photographs, 5 line drawings. BIC Classification: KNP. Category: (P) Professional & Vocational. Dimension: 228 x 154 x 14. Weight in Grams: 326.
The Consumer Trap blows the lid off the trillion-dollar-a-year business marketing industry, explaining how it continues to soak up economic and environmental resources and dominate the personal lives of citizens. Flouting conventional mainstream and radical thinking about consumer culture, Michael Dawson reveals how corporate marketing embodies and extends into personal life the scientific management principles famously enunciated by Frederick Winslow Taylor, whose earliest disciples predicted the big business marketing revolution.

After revealing why corporate capitalism fuels an ever-increasing marketing race, Dawson provides a step-by-step account of how this behemoth works and expands. Using firsthand evidence, he explains in detail how ... Read more

Dawson argues that if people are to escape the costly consumer trap set by the overclass, they will need to renew class struggle from below, inventing new institutions for democratically governing and implementing major economic decisions. A blueprint for reinventing the study and debate of the sociocultural effects of corporate marketing practices, The Consumer Trap makes big business marketing a target of direct historical and sociological scrutiny.

 

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Product Details

Format
Paperback
Publication date
2004
Publisher
University of Illinois Press United States
Number of pages
216
Condition
New
Series
The History of Communication
Number of Pages
216
Place of Publication
Baltimore, United States
ISBN
9780252072642
SKU
V9780252072642
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Michael Dawson
Michael Dawson is an adjunct lecturer in the department of sociology at Portland State University

Reviews for The Consumer Trap: BIG BUSINESS MARKETING IN AMERICAN LIFE
“Big Brother is alive and well and working for Madison Avenue. Michael Dawson tells us what the media won’t, how Big Business brainwashes citizens into consumers and undermines democracy. Everyone who fears the Thought Police should read this brilliant exposé.”
John Stauber, coauthor of Toxic Sludge Is Good for You: Lies, Damn Lies, and the Public Relations Industry “Michael Dawson’s meticulous ... Read more

Goodreads reviews for The Consumer Trap: BIG BUSINESS MARKETING IN AMERICAN LIFE


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