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A Practical Guide to Event Promotion
Nigel Jackson
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Description for A Practical Guide to Event Promotion
Paperback. .
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and ... Read more
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and ... Read more
Product Details
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2017
Condition
New
Number of Pages
224
Place of Publication
London, United Kingdom
ISBN
9781138915343
SKU
V9781138915343
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Nigel Jackson
Nigel Jackson is Reader in Persuasion and Communication at the Plymouth School of Tourism & Hospitality, Plymouth University, UK. He has published over 30 peer-reviewed journal articles and the textbook Promoting and Marketing Events (2013). His research specialises in political communication and persuasion. Katie Angliss is a Lecturer ... Read more
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