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America´s Corporate Art: The Studio Authorship of Hollywood Motion Pictures (1929-2001)
Jerome Christensen
€ 180.17
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Description for America´s Corporate Art: The Studio Authorship of Hollywood Motion Pictures (1929-2001)
Hardback. This book argues that recognition of the corporate studio's role as author of Hollywood motion pictures enables original interpretations of Hollywood films and provides a deeper understanding of their cultural, political, and commercial objectives. Series: Post - 45. Num Pages: 400 pages, Illustrations. BIC Classification: KNTC. Category: (G) General (US: Trade). Dimension: 6452 x 4522 x 28. Weight in Grams: 975.
Contrary to theories of single person authorship, America's Corporate Art argues that the corporate studio is the author of Hollywood motion pictures, both during the classical era of the studio system and beyond, when studios became players in global dramas staged by massive entertainment conglomerates. Hollywood movies are examples of a commodity that, until the digital age, was rare: a self-advertising artifact that markets the studio's brand in the very act of consumption.The book covers the history of corporate authorship through the antithetical visions of two of the most dominant Hollywood studios, Warner Bros. and MGM. During the classical era, ... Read more
Contrary to theories of single person authorship, America's Corporate Art argues that the corporate studio is the author of Hollywood motion pictures, both during the classical era of the studio system and beyond, when studios became players in global dramas staged by massive entertainment conglomerates. Hollywood movies are examples of a commodity that, until the digital age, was rare: a self-advertising artifact that markets the studio's brand in the very act of consumption.The book covers the history of corporate authorship through the antithetical visions of two of the most dominant Hollywood studios, Warner Bros. and MGM. During the classical era, ... Read more
Product Details
Publisher
Stanford University Press
Format
Hardback
Publication date
2012
Series
Post - 45
Condition
New
Number of Pages
400
Place of Publication
Palo Alto, United States
ISBN
9780804771672
SKU
V9780804771672
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Jerome Christensen
Jerome Christensen is Professor of English at the University of California at Irvine. His most recent book is Romanticism at the End of History (2000).
Reviews for America´s Corporate Art: The Studio Authorship of Hollywood Motion Pictures (1929-2001)
In America's Corporate Art, Jerome Christensen proposes a provocative, ingenious revision to the auteur theory: the author of a Hollywood film, he argues, is not the director but the studio that produced it. . . America's Corporate Art is an extended exercise in holding corporations responsible for their utterances. If corporations insist on being treated as persons with rights in ... Read more