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Better by Design: Shaping the British Airways Brand
Paul Jarvis
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Description for Better by Design: Shaping the British Airways Brand
Paperback. Lavishly illustrated full-colour story of the development of the internationally renowned British Airways brand, in association with British Airways and full of fascinating images from the British Airways archive Num Pages: 160 pages, 200. BIC Classification: 1DBK; KNGV; WGM. Category: (G) General (US: Trade). Dimension: 171 x 247 x 15. Weight in Grams: 526.
Airlines are competitive and complex businesses and great airlines don’t just happen. In British Airways’ case it has been a long journey – in fact, it has been many millions of journeys of customer expectations, experiences and emotions, connected by tradition, innovation and service. From advertising to airports, from first impressions to final destination, every detail informs and shapes the customer experience and shapes those journeys. Using an incredible wealth of material from the British Airways archive, curator Paul Jarvis takes us through the decades from the 1940s to the present, exploring the evolution of advertising, interiors, on-board experience ... Read more
Airlines are competitive and complex businesses and great airlines don’t just happen. In British Airways’ case it has been a long journey – in fact, it has been many millions of journeys of customer expectations, experiences and emotions, connected by tradition, innovation and service. From advertising to airports, from first impressions to final destination, every detail informs and shapes the customer experience and shapes those journeys. Using an incredible wealth of material from the British Airways archive, curator Paul Jarvis takes us through the decades from the 1940s to the present, exploring the evolution of advertising, interiors, on-board experience ... Read more
Product Details
Publisher
Amberley Publishing
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
160
Place of Publication
Chalford, United Kingdom
ISBN
9781445642833
SKU
V9781445642833
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-99
About Paul Jarvis
Paul Jarvis was the Assistant Company Secretary at British Airways between 1992 and 2003. Retiring in 2003 he volunteered for the honorary role as curator of the British Airways Heritage Collection. The role was to safeguard and preserve the Collection as a national resource and to develop its potential as a source of heritage information and knowledge to support British ... Read more
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