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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Bill Breen
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Description for Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Paperback. LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. This book tells the story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. Num Pages: 320 pages. BIC Classification: KJC; KND. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 199 x 130 x 21. Weight in Grams: 242.
LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003.
Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, ... Read more
Product Details
Publisher
Cornerstone
Format
Paperback
Publication date
2014
Condition
New
Number of Pages
320
Place of Publication
London, United Kingdom
ISBN
9781847941176
SKU
V9781847941176
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-99
About Bill Breen
DAVID ROBERTSON joined the faculty of the Wharton School in 2011. He teaches Innovation and Product Development in Wharton’s undergraduate, MBA and executive education programmes. From 2002 until 2010, Robertson was the LEGO Professor of Innovation and Technology Management at Switzerland’s Institute for Management Development (IMD). BILL BREEN is the co-author of The Responsibility Revolution: How the Next Generation ... Read more
Reviews for Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
The raw material he deals with is every bit as durable and gripping as Lego bricks. . .Robertson’s take on Lego’s success holds plenty of lessons for companies pondering how to remain innovative in a fast-changing world.
Financial Times
A nuanced and readable case study.
Wall Street Journal
Financial Times
A nuanced and readable case study.
Wall Street Journal