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Dealing with Consumer Uncertainty
Karin Bergmann
€ 127.76
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Description for Dealing with Consumer Uncertainty
Paperback. Series: Gesunde Ernahrung / Healthy Nutrition. Num Pages: 220 pages, 64 black & white tables, biography. BIC Classification: KJSP; KNDF. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 373.
My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how. Intensive three-year research showed that industrial methods of food production are predestined to result in wayward fears and worry over its healthiness. This is due to the fact that during the process of industrialisation, we gradually passed responsibility for the quality of ... Read more
My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how. Intensive three-year research showed that industrial methods of food production are predestined to result in wayward fears and worry over its healthiness. This is due to the fact that during the process of industrialisation, we gradually passed responsibility for the quality of ... Read more
Product Details
Format
Paperback
Publication date
2010
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
220
Condition
New
Series
Gesunde Ernahrung / Healthy Nutrition
Number of Pages
220
Place of Publication
Berlin, Germany
ISBN
9783642076381
SKU
V9783642076381
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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