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Designing the Brand Identity in Retail Spaces
Martin M. Pegler
€ 107.13
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Description for Designing the Brand Identity in Retail Spaces
Paperback. Num Pages: 304 pages, 298 color illus. BIC Classification: AMR; KNPR. Category: (G) General (US: Trade). Dimension: 193 x 236 x 19. Weight in Grams: 792.
Without design, the brand identity is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge. With nearly 300 examples from 48 renowned brands from around the world, this book examines ... Read more
Without design, the brand identity is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge. With nearly 300 examples from 48 renowned brands from around the world, this book examines ... Read more
Product Details
Publisher
Bloomsbury Publishing Plc
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
304
Place of Publication
New York, United States
ISBN
9781628923919
SKU
V9781628923919
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
About Martin M. Pegler
Martin M. Pegler is a New York-based international lecturer who has been in the field of visual merchandising and store design for over 60 years.
Reviews for Designing the Brand Identity in Retail Spaces
Designing the Brand Identity in Retail Spaces combines Martin's impeccable style of writing and academia and presents diverse retail design case studies in just the right detail to illustrate the role of retail design in different stages of a brand's life-stage. Quotes and testimonials from the design stake holders, top creative minds and design talents, adds valuable first hand credibility ... Read more