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Coping with Retail Giants: Gaining an Edge Over Discounters
A. Coskun Samli
€ 127.52
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Description for Coping with Retail Giants: Gaining an Edge Over Discounters
Hardcover. Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector. Num Pages: 227 pages, biography. BIC Classification: KJC; KJF; KNPR. Category: (P) Professional & Vocational. Dimension: 225 x 147 x 25. Weight in Grams: 392.
Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.
Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.
Product Details
Format
Hardback
Publication date
2015
Publisher
Palgrave Macmillan
Condition
New
Number of Pages
209
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137476333
SKU
V9781137476333
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About A. Coskun Samli
A. Coskun (Josh) Samli is Research Professor of Marketing and International Business at the University of North Florida, USA. He is the author and co-author of almost 300 scholarly articles, 23 books, and 30 monographs. Samli has lectured extensively in Europe, Eastern Europe, the Middle East, Asia, and Oceania, and was very active in the Fulbright Commission.
Reviews for Coping with Retail Giants: Gaining an Edge Over Discounters
"Coping With Retail Giants brings a welcome ray of hope to those who are tired and frightened of the increased?and increasing?encroachment of giant mass merchandisers throughout the retail sector. By combining theory with common sense, Samli provides an entrepreneurial roadmap to survival in an increasingly competitive, concentrated, and turbulent retail environment." - Ronald J. Adams, University of North Florida, USA ... Read more