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Global Luxury Trends: Innovative Strategies for Emerging Markets
J. Hoffmann
€ 62.19
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Description for Global Luxury Trends: Innovative Strategies for Emerging Markets
Hardback. The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets. Num Pages: 280 pages, Illustrations. BIC Classification: KJD; KJF; KJK; KNPR. Category: (P) Professional & Vocational. Dimension: 234 x 164 x 22. Weight in Grams: 568.
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.
Product Details
Publisher
Palgrave Macmillan
Number of pages
280
Format
Hardback
Publication date
2012
Condition
New
Weight
568g
Number of Pages
275
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137287380
SKU
V9781137287380
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About J. Hoffmann
DR. JONAS HOFFMANN is Associate Professor of Marketing at SKEMA Business School in France. He has extensive experience in consulting, executive training and has been a regular panellist at international luxury events. He has written several articles about marketing and innovation in the luxury industry. He is coeditor of Luxury Strategy in Action (Palgrave Macmillan). DR. IVAN ... Read more
Reviews for Global Luxury Trends: Innovative Strategies for Emerging Markets
'Global Luxury Trends is a useful tool for understanding the logic of luxury. It is an insightful analysis of China, Russia, India and Brazil that gives a key to appreciating and evaluating the markets of emerging countries. Students, professors and managers will enjoy the descriptions of customers and the attitudes of buyers. I strongly recommend this ... Read more