“A welcome addition to the growing body of literature on children’s culture.”
Journal of American Culture
“Want to know why black men get demoted as workers? Or why middle-class white women are the most annoying customers of all? Then this is your book. In brisk and straightforward style, Williams argues that most of our contemporary working cultures harm ... Read moreconsumers and employees and that we need to improve them, fast. While some anecdotes will not seem unfamiliar to those who have seen the view from both sides of a till, Williams's ability to connect them to a range of social theories results in a thoughtful and impressive read.”
The Guardian
"Inside Toyland is a model study of relations between identities, products, and work. For students, Williams provides many examples that bring abstract concepts—like the fetishization of commodities—to life. She calls for us not to shop less, but to shop with more awareness of, and effort to improve, the lives of retail workers and the entire experience of consumption."
American Journal of Sociology
“Inside Toyland is a gem—a well-written examination of politics, inequality, racism and working conditions in the context of the toy store. . . . This book powerfully exposes the politics and inequality embedded within consumer culture through an examination of low-wage retail work. It is a highly engaging expose of the reproduction of class, race and gender inequality.”
Canadian Journal of Sociology
"Williams's experiences in two retail toy stores-one mega and the other upscale-make evident the gender and racial/ethnic nature of retail work. She clearly demonstrates how every day exchanges between employees and man agers as well as employees and customers help reinforce existing social expectations based on class, gender, and race/ethnicity."
Contemporary Sociology
"This book is a major contribution to consumer studies, labor studies, race and ethnic studies, and gender studies."
Gender and Society
“A compelling read for those critical of the commercialization of childhood.”
Tikkun
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