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New Consumer Marketing: Managing a Living Demand System
Susan Baker
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Description for New Consumer Marketing: Managing a Living Demand System
Hardcover. The retail sector has experienced exponential change in the past several years in the wake of the Internet revolution and globalisation. Supply-chain management has been turned on its head and competition has grown tougher. This book discusses about consumer marketing. Num Pages: 218 pages, Illustrations. BIC Classification: KJMV7; KNPR. Category: (P) Professional & Vocational. Dimension: 235 x 165 x 18. Weight in Grams: 474.
Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.
Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.
Product Details
Format
Hardback
Publication date
2003
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
218
Condition
New
Number of Pages
224
Place of Publication
New York, United States
ISBN
9780470844823
SKU
V9780470844823
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Susan Baker
Following ten years as a marketing practitioner, Susan Baker earned her PhD in management sciences from Cranfield School of Management where she now specialises in consumer marketing. She founded and directs the New Marketing Research Group, which works together with a consortium of client organizations to understand the impact on marketing of the New Consumer (www.new-marketing.org). She is a frequent ... Read more
Reviews for New Consumer Marketing: Managing a Living Demand System
“…(a) compact text” (International Journal of Market Research, Vol.47, No.2, 2005)