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Retail Category Management
Alexander Hubner
€ 182.99
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Description for Retail Category Management
Paperback. Retail shelf management means cost-efficiently aligning retail operations with consumer demand. This book focuses on three areas: combining assortment and shelf space planning, providing efficient decision support systems for practically relevant problem sizes, and integrating inventory and price optimization into shelf management. Series: Lecture Notes in Economics and Mathematical Systems. Num Pages: 177 pages, 33 black & white illustrations, 19 black & white tables, biography. BIC Classification: KNPR. Category: (P) Professional & Vocational. Dimension: 234 x 159 x 10. Weight in Grams: 272.
Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product availability and low prices, and retailers are constantly increasing product variety and striving towards high service levels, the complexity of managing retail business and its operations is growing enormously. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices. As a result the core strategic decisions a retailer must make involve assortment sizes, shelf space assignment and pricing levels. Rigorous ... Read more
Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product availability and low prices, and retailers are constantly increasing product variety and striving towards high service levels, the complexity of managing retail business and its operations is growing enormously. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices. As a result the core strategic decisions a retailer must make involve assortment sizes, shelf space assignment and pricing levels. Rigorous ... Read more
Product Details
Format
Paperback
Publication date
2011
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
177
Condition
New
Series
Lecture Notes in Economics and Mathematical Systems
Number of Pages
153
Place of Publication
Berlin, Germany
ISBN
9783642224768
SKU
V9783642224768
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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