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Fashion Branding and Communication
. Ed(S): Jin, Byoungho; Cedrola, Elena
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Description for Fashion Branding and Communication
Hardback. Editor(s): Jin, Byoungho; Cedrola, Elena. Series: Palgrave Studies in Practice: Global Fashion Brand Management. Num Pages: 188 pages, 46 black & white illustrations, biography. BIC Classification: KJS; KNSX. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small ... Read more
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small ... Read more
Product Details
Format
Hardback
Publication date
2017
Publisher
Palgrave Macmillan United Kingdom
Number of pages
188
Condition
New
Series
Palgrave Studies in Practice: Global Fashion Brand Management
Number of Pages
188
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137523426
SKU
V9781137523426
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About . Ed(S): Jin, Byoungho; Cedrola, Elena
Byoungho Jin is Putnam and Hayes Distinguished Professor in the Department of Consumer, Apparel, and Retail Studies at the University of North Carolina, Greensboro, USA. Her research area focuses on international apparel retailing and branding. Elena Cedrola is Professor at the University of Macerata, Italy, where she teaches Management and International Marketing. She is also Professor at ... Read more
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