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Food and Wine Tourism: Integrating Food, Travel and Terroir
Erica Croce
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Description for Food and Wine Tourism: Integrating Food, Travel and Terroir
Paperback. This established textbook explores how regions present themselves to tourists experiencing the culture, history and ambience of a location through the food and wine it produces. Num Pages: 224 pages. BIC Classification: KNSG. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 246 x 189. .
This established textbook explores how regions, and food industry, travel and hospitality companies present themselves to tourists experiencing the culture, history and ambience of a location through the food and wine it produces. It provides practical suggestions and guidelines for establishing a food-related tourism destination and business, discussing the environment, understanding the food tourist, supply issues, tours and tasting sessions, themed itineraries, planning and developing the tourist product, marketing and best practice strategies. It also includes numerous case studies from around the world and plentiful pedagogical features to aid student learning. The second edition: - Contains updated chapters throughout, to ... Read more
This established textbook explores how regions, and food industry, travel and hospitality companies present themselves to tourists experiencing the culture, history and ambience of a location through the food and wine it produces. It provides practical suggestions and guidelines for establishing a food-related tourism destination and business, discussing the environment, understanding the food tourist, supply issues, tours and tasting sessions, themed itineraries, planning and developing the tourist product, marketing and best practice strategies. It also includes numerous case studies from around the world and plentiful pedagogical features to aid student learning. The second edition: - Contains updated chapters throughout, to ... Read more
Product Details
Publisher
CABI Publishing
Format
Paperback
Publication date
2017
Condition
New
Number of Pages
264
Place of Publication
Wallingford, United Kingdom
ISBN
9781786391278
SKU
V9781786391278
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Erica Croce
Erica Croce and Giovanni Perri are the founders of Meridies - itinerari di cultura e turismo (R), specializing in tourism and culture. They provide consultancy services for the hospitality industry in both the public and the private sectors, carry out research projects and develop effective communication and marketing strategies for tourism. In recent years they have contributed to the definition ... Read more
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