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Jackson, D.; Jankovich, Richard; Sheinkop, Eric - Hit Brands - 9781349444595 - V9781349444595
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Hit Brands

€ 76.55
FREE Delivery in Ireland
Description for Hit Brands Paperback. Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. Num Pages: 211 pages, biography. BIC Classification: KC; KJC; KJS; KJSP; KN. Category: (G) General (US: Trade). Dimension: 203 x 127. .
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

Product Details

Format
Paperback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Number of pages
211
Condition
New
Number of Pages
201
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349444595
SKU
V9781349444595
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Jackson, D.; Jankovich, Richard; Sheinkop, Eric
Daniel M. Jackson is an authoritative author, music branding practitioner and the founder of Sonicbrand, the UK's first music branding agency. Daniel M. Jackson's first book, An Introduction to Sonic Branding, inspired a generation of entrepreneurs to change how brands and music play together. Hit Brands marks the coming of age of these music and brand relationships. As CEO of ... Read more

Reviews for Hit Brands
'Music done right can instantly stir consumer passion and deepen their connection to brands. It can transcend cultures, demographics and geographic borders. That's why Hit Brands is a must-read. Three of the best music branding experts in the business offer excellent advice that can literally make your brand sing and drive sales at the same time.' Howard Draft, ... Read more

Goodreads reviews for Hit Brands


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