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Imagineering: Innovation in the Experience Economy
Gabrielle Kuiper
€ 53.99
€ 51.84
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Description for Imagineering: Innovation in the Experience Economy
Paperback. Imagineers use design methods to create meaningful experiences that connect consumers to brands. This book explains the background of the need for experiences and then provides a practical focus on how to design them for brand success. Num Pages: 216 pages. BIC Classification: KJS; KNSG. Category: (UU) Undergraduate. Dimension: 248 x 191 x 18. Weight in Grams: 832.
To survive in today's complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.
To survive in today's complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.
Product Details
Publisher
CABI Publishing
Format
Paperback
Publication date
2014
Condition
New
Number of Pages
292
Place of Publication
Wallingford, United Kingdom
ISBN
9781780644653
SKU
V9781780644653
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Gabrielle Kuiper
Gabrielle Kuiper is a lecturer at Utrecht University of Arts, the Netherlands. Bert Smit is a lectuer at NHTV University of Applied Sciences, the Netherlands
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