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In-N-Out Burger
Stacy Perman
€ 17.99
€ 17.23
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Description for In-N-Out Burger
Paperback. In fast-food corporate America, In-N-Out Burger stands apart. This title presents the story of a unique and profitable business that exceeds all expectations. It explores the evolution of a California fad that transformed into an enduring cult of popularity. Num Pages: 368 pages, black & white illustrations. BIC Classification: 1KBB; JFCV; KNDF. Category: (G) General (US: Trade). Dimension: 203 x 135 x 23. Weight in Grams: 278.
In fast-food corporate America, In-N-Out Burger stands apart. It is a family-owned chain that steadfastly refuses to franchise or be sold and is an incongruous testament to old-fashioned values, reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. It has become nothing less than a cultural institution that can lay claim to an insanely loyal following. This is the story of a unique and profitable business that exceeds all expectations. It is a lesson in a counterintuitive approach to doing business that places quality, the customer, and employees first. "In-N-Out Burger" is a ... Read more
In fast-food corporate America, In-N-Out Burger stands apart. It is a family-owned chain that steadfastly refuses to franchise or be sold and is an incongruous testament to old-fashioned values, reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. It has become nothing less than a cultural institution that can lay claim to an insanely loyal following. This is the story of a unique and profitable business that exceeds all expectations. It is a lesson in a counterintuitive approach to doing business that places quality, the customer, and employees first. "In-N-Out Burger" is a ... Read more
Product Details
Format
Paperback
Publication date
2010
Publisher
HarperCollins Publishers Inc United States
Number of pages
368
Condition
New
Number of Pages
368
Place of Publication
New York, United States
ISBN
9780061346729
SKU
V9780061346729
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-99
About Stacy Perman
Stacy Perman is an award-winning journalist and author. A former writer and correspondent for BusinessWeek and Time, her work has appeared in Los Angeles magazine, the Los Angeles Times, the Wall Street Journal, and many other publications. Born in Los Angeles, she currently lives in New York.
Reviews for In-N-Out Burger
"[An] entertaining corporate history...Perman's reporting is considerable."
Time magazine "Stacy Perman's illuminating new book, In-N-Out Burger, is an absorbing case study of how a family business came to be at the center of its own cheerful cult... [This] should be required reading for family business owners, alongside Rich Cohen's Sweet and Low and Thomas Mann's Buddenbrooks."
Fortune Small ... Read more
Time magazine "Stacy Perman's illuminating new book, In-N-Out Burger, is an absorbing case study of how a family business came to be at the center of its own cheerful cult... [This] should be required reading for family business owners, alongside Rich Cohen's Sweet and Low and Thomas Mann's Buddenbrooks."
Fortune Small ... Read more