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Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs´s Iconic Brand
Adam Lashinsky
€ 13.99
€ 11.09
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Description for Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs´s Iconic Brand
Paperback. How the world's most famous company works. Num Pages: 240 pages. BIC Classification: KNTX. Category: (G) General (US: Trade). Dimension: 151 x 199 x 16. Weight in Grams: 158.
In Inside Apple, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives are surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While Inside Apple provides a detailed investigation into the unique ... Read more
In Inside Apple, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives are surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While Inside Apple provides a detailed investigation into the unique ... Read more
Product Details
Publisher
Hodder & Stoughton General Division
Number of pages
240
Format
Paperback
Publication date
2012
Condition
New
Weight
157g
Number of Pages
240
Place of Publication
London, United Kingdom
ISBN
9781848547247
SKU
V9781848547247
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10
About Adam Lashinsky
Adam Lashinsky is a Senior Editor at Large for Fortune magazine. As the magazine's leading correspondent in Silicon Valley, he has interviewed all of the technology industry's top figures. He also is a weekly commentator on the Fox News Channel, and prior to joining Fortune he wrote for TheStreet.com and the San Jose Mercury News.
Reviews for Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs´s Iconic Brand
'Lashinsky keeps the reader engaged with fly-on-the-wall tidbits that give the narrative an almost filmic quality'
Time Out
'Fascinating, entertaining, accessible...doesn't carry a single dull sentence'
Wired
'Adam Lashinsky's snappily written slim volume succeeds in getting behind the veil of secrecy that cloaks Apple, painting a portrait of a company in transition to a post-Jobs era' ... Read more
Time Out
'Fascinating, entertaining, accessible...doesn't carry a single dull sentence'
Wired
'Adam Lashinsky's snappily written slim volume succeeds in getting behind the veil of secrecy that cloaks Apple, painting a portrait of a company in transition to a post-Jobs era' ... Read more