Managing Packaging Design for Sustainable Development: A Compass for Strategic Directions
Daniel Hellström
Packaging design is a powerful vehicle for making our lives friendlier, our planet greener and our businesses richer. It is an essential link between the producer and the customer, where it contributes to the positioning and presentation of a product; and on many occasions, the use of the product after purchase. What is missing is a compass that can guide practitioners in the right direction. This is particularly so in the field of packaging where the routes you take may contradict rather than contribute to sustainable development.
Managing Packaging Design for Sustainable Development: A Compass for Strategic Directions emphasizes ... Read more
This is a must-have book for designers, engineers, logisticians, marketers, supply chain professionals and other managers who seek guidance on sustainable solutions through packaging design.
Show LessProduct Details
About Daniel Hellström
Reviews for Managing Packaging Design for Sustainable Development: A Compass for Strategic Directions