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11%OFFPamela Pennock - Advertising Sin and Sickness - 9780875806259 - V9780875806259
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Advertising Sin and Sickness

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Description for Advertising Sin and Sickness Paperback. Documents three distinct periods in the history of national debate over the regulation of alcohol and tobacco marketing, tracing the fate of proposed federal policies and introducing their advocates and opponents. This book argues that the politics of alcohol and tobacco advertising reflect profound cultural ambivalence about consumerism. Num Pages: 290 pages, illustrations. BIC Classification: 1KBB; 3JJP; HBTB; KNDF1; KNTY. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 154 x 18. Weight in Grams: 478.

Temperance advocates believed they could eradicate alcohol by persuading consumers to avoid it; prohibitionists put their faith in legislation forbidding its manufacture, transportation, and sale. After the repeal of the Eighteenth Amendment, however, reformers sought a new method—targeting advertising.

In Advertising Sin and Sickness, Pamela E. Pennock documents three distinct periods in the history of the national debate over the regulation of alcohol and tobacco marketing. Tracing the fate of proposed federal policies, she introduces their advocates and opponents, from politicians and religious leaders to scientists and businessmen. In the 1950s, the Woman's Christian Temperance Union and other religious organizations ... Read more

The politics of alcohol and tobacco advertising, Pennock concludes, reflect profound cultural ambivalence about consumerism and private enterprise, morality and health, scientific authority and the legitimate regulation of commercial speech. Today, the United States continues to face difficult questions about the proper role of the federal government when powerful industries market potentially harmful but undeniably popular products.

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Product Details

Format
Paperback
Publication date
2009
Publisher
Northern Illinois University Press United States
Number of pages
290
Condition
New
Number of Pages
290
Place of Publication
, United States
ISBN
9780875806259
SKU
V9780875806259
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Pamela Pennock
Pamela E. Pennock is Assistant Professor of History at the University of Michigan–Dearborn.

Reviews for Advertising Sin and Sickness
Meticulously researched. A splendid book that is sure to find interested audiences in many academic fields, as well as in activist circles.
Business History Review
The author quite rightly sees this history as an important element in the unfolding reaction to consumer culture in the United States and the uneasiness sometimes associated with the growth of marketing to ... Read more

Goodreads reviews for Advertising Sin and Sickness


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