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Apparel Merchandising: The Line Starts Here
Jeremy A. Rosenau
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Description for Apparel Merchandising: The Line Starts Here
Paperback. Num Pages: 512 pages, 138 bw and 12 color illus. BIC Classification: KNDD; KNPR; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 235 x 190 x 31. Weight in Grams: 1034.
Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today’s challenges for both apparel manufacturers and retailers in meeting the consumer’s demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets. The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting ... Read more
Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today’s challenges for both apparel manufacturers and retailers in meeting the consumer’s demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets. The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting ... Read more
Product Details
Publisher
Bloomsbury Publishing Plc United States
Number of pages
560
Format
Paperback
Publication date
2014
Condition
New
Weight
1046g
Number of Pages
512
Place of Publication
London, United Kingdom
ISBN
9781609015398
SKU
V9781609015398
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
About Jeremy A. Rosenau
Jeremy A. Rosenau is a Professor Emeritus and Program Director of the graduate program in Fashion Apparel Studies at Philadelphia University, USA, and Program Director of Master of Science in Fashion Apparel Studies. David L. Wilson is a former Assistant Professor and Director of Fashion and Apparel Programs at Philadelphia University, USA, where he established the Fashion Design program ... Read more
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