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Daniel J. Flint - Contemporary Wine Marketing and Supply Chain Management: A Global Perspective - 9781137492425 - V9781137492425
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Contemporary Wine Marketing and Supply Chain Management: A Global Perspective

€ 216.88
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Description for Contemporary Wine Marketing and Supply Chain Management: A Global Perspective Hardback. Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers. Num Pages: 272 pages, 6 tables, 8 figures. BIC Classification: KJS; KNDF; TDCT2. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 16. Weight in Grams: 454.
Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing ... Read more

Product Details

Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2015
Condition
New
Number of Pages
245
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137492425
SKU
V9781137492425
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Daniel J. Flint
Daniel J. Flint is Senior Professor of Marketing at The University of Tennessee, USA. He is an expert in consumer goods brand and shopper marketing management, professional selling, market research and supply chain management. He is well published in top-tier journals such as The Journal of Marketing and the Journal of Business Logistics and regularly presents at global conferences. He ... Read more

Reviews for Contemporary Wine Marketing and Supply Chain Management: A Global Perspective
This is a deep and long international research project with wineries and winemakers. Mother Nature linked all of us to try our utmost to produce every year the best wine possible. This book will let you enter into our terroir and discover why. -Ludovic Fradin, Commercial Director, Chateau Smith Haut Lafitte, Grand Cru Classe de Graves, France ... Read more

Goodreads reviews for Contemporary Wine Marketing and Supply Chain Management: A Global Perspective


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