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Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon
Julie Macintosh
€ 23.99
€ 17.78
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Description for Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon
Paperback. How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. Num Pages: 416 pages, Illustrations, ports. BIC Classification: 1KBB; KJVB; KNDF. Category: (P) Professional & Vocational. Dimension: 152 x 230 x 29. Weight in Grams: 524.
How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at ... Read more
How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at ... Read more
Product Details
Publisher
John Wiley & Sons Inc United States
Number of pages
416
Format
Paperback
Publication date
2011
Condition
New
Number of Pages
416
Place of Publication
New York, United States
ISBN
9781118157022
SKU
V9781118157022
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Julie Macintosh
Julie MacIntosh, an award-winning financial journalist, led the Financial Times's coverage of the takeover of Anheuser-Busch as its U.S. Mergers and Acquisitions Correspondent. She also covered the near-collapse of the global banking system while on the mergers beat and, before that, wrote for the newspaper's influential Lex column. Prior to joining the Financial Times, she spent six years ... Read more
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