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Motoring the Future: VW and Toyota Vying for Pole Position
Engelbert Wimmer
€ 67.84
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Description for Motoring the Future: VW and Toyota Vying for Pole Position
Hardcover. The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future. Num Pages: 285 pages, biography. BIC Classification: KNDR. Category: (P) Professional & Vocational. Dimension: 233 x 164 x 22. Weight in Grams: 580.
The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.
The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.
Product Details
Format
Hardback
Publication date
2011
Publisher
Palgrave Macmillan
Number of pages
288
Condition
New
Number of Pages
272
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230299559
SKU
V9780230299559
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Engelbert Wimmer
ENGELBERTWIMMER is a business consultant and member of the management team at PA Consulting Group, a global management, IT and technology consulting firm. Based in Frankfurt, Germany, Engelbert leads the firm's Manufacturing and Automotive practice. His main focus lies in implementing complex projects at the critical interface between scientific innovation and business; he is an expert on the car industry ... Read more
Reviews for Motoring the Future: VW and Toyota Vying for Pole Position
'The German edition of this book, first published in September 2010, paints a skilled picture of the international market situation, and of Volkswagen's utter fixation on beating Toyota. What I particularly enjoyed was the way in which it managed to take into account very recent information, while maintaining its impressive depth of knowledge and longterm research. Despite the density of ... Read more