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Tony Ellery - Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand - 9780470487532 - V9780470487532
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Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand

€ 108.51
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Description for Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand Hardcover. This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management. Num Pages: 412 pages, Illustrations. BIC Classification: KJS; KNDP. Category: (P) Professional & Vocational. Dimension: 155 x 238 x 26. Weight in Grams: 720.

A comprehensive guide to optimizing the lifecycle management of pharmaceutical brands

The mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products. Demonstrating how different measures can be combined to create winning strategies, Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand explores this increasingly important field to help readers understand what they can—and must—do to get the most out of their brands.

Offering a truly immersive introduction to LCM options for ... Read more

While the development of new drugs designed to address unmet patient needs remains the single most important goal of any pharmaceutical company, effective LCM is invaluable for getting the greatest possible value from existing brands. Pharmaceutical Lifecycle Management walks you through the process step by step, making it indispensable reading for pharmaceutical executives and managers, as well as anyone working in the fields of drug research, development, and regulation.

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Product Details

Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
412
Condition
New
Number of Pages
412
Place of Publication
New York, United States
ISBN
9780470487532
SKU
V9780470487532
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Tony Ellery
TONY ELLERY is a consultant with Ellery Pharma Consulting. Until September 2008, he was the Head of Pharmaceutical Lifecycle Management in Portfolio Management at Novartis AG. Prior to this, he occupied positions of increasing seniority in research, development, and marketing at different companies, including Roche, Ciba Vision, and Novartis. Dr. Ellery has served as a member of the Ciba-Geigy Research ... Read more

Reviews for Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand
“In conclusion, it should be stated that the authors reached their goals in providing a reference manual for potential measures that should be applied in case the life and profit of a brand are to be maximized.” (Green Processing and Synthesis, 1 March 2014)    

Goodreads reviews for Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand


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