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Patric Finkbeiner - Social Media for Knowledge Sharing in Automotive Repair - 9783319485430 - V9783319485430
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Social Media for Knowledge Sharing in Automotive Repair

€ 196.92
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Description for Social Media for Knowledge Sharing in Automotive Repair Hardback. Exploring, describing and explaining the predictors for the acceptance of social media as a digital platform to share professional knowledge in automotive repair in Germany, this book reviews the literature covering key elements of social media, knowledge management and technology acceptance studies, in a pragmatist approach applying mixed methods. Num Pages: 346 pages, 45 black & white illustrations, 41 colour illustrations, 10 colour tables, biography. BIC Classification: JFD; KJS; KND; TRC. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 22. Weight in Grams: 725.

This book explores, describes and explains the predictors essential for the acceptance of social media as a digital platform to share professional knowledge in the field of automotive repair in Germany. It reports a rigorous literature review covering key elements of social media, knowledge management and technology acceptance studies. The book assumes a pragmatist approach and applies mixed methods in an exploratory sequential design, combining qualitative and quantitative methods to ensure robust collection and analysis of the collected data. Based on a survey on German automotive repair shops, the author provides a framework, for various stakeholders, to comprehend the motivations ... Read more

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Product Details

Format
Hardback
Publication date
2017
Publisher
Springer International Publishing AG Switzerland
Number of pages
346
Condition
New
Number of Pages
346
Place of Publication
Cham, Switzerland
ISBN
9783319485430
SKU
V9783319485430
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

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