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22%OFFDan Steinbock - Winning Across Global Markets - 9780470339664 - V9780470339664
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Winning Across Global Markets

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Description for Winning Across Global Markets Hardcover. Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia

Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Num Pages: 304 pages, Illustrations. BIC Classification: KJ; KNDH. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 24. Weight in Grams: 506.
Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia

Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base. To such a company, ... Read more

  • Includes exclusive interviews with Nokia's senior executives and key partners
  • Provides a roadmap for developing, capturing, and sustaining global advantage

This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world.

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Product Details

Format
Hardback
Publication date
2010
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
304
Condition
New
Number of Pages
304
Place of Publication
New York, United States
ISBN
9780470339664
SKU
V9780470339664
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Dan Steinbock
Dan Steinbock is the research director of international business in the India, China, and America (ICA) Institute, which is working to foster knowledge on the rise of China and India and their impact on global markets. A senior Fulbright scholar, Steinbock is also faculty spokesman for the Forum to Advance Mobile Experience (FAME), an initiative by the CMO Council, whose ... Read more

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