Winning Across Global Markets
Dan Steinbock
Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Num Pages: 304 pages, Illustrations. BIC Classification: KJ; KNDH. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 24. Weight in Grams: 506. Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base. To such a company, ... Read more This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world.
Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia
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