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Simon Hudson - Marketing for Tourism, Hospitality & Events: A Global & Digital Approach - 9781473926646 - V9781473926646
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Marketing for Tourism, Hospitality & Events: A Global & Digital Approach

€ 66.78
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Description for Marketing for Tourism, Hospitality & Events: A Global & Digital Approach Paperback. .
Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. 'Lessons from a Marketing Guru' feature personal insights from real world practitioners, and 'Digital Spotlights' highlight the ways in which social media and the ... Read more

Product Details

Publisher
SAGE Publications Ltd
Format
Paperback
Publication date
2017
Condition
New
Weight
28g
Number of Pages
384
Place of Publication
London, United Kingdom
ISBN
9781473926646
SKU
V9781473926646
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1

About Simon Hudson
Dr. Simon Hudson is a tourism aficionado, exploring the world, spreading his passion for travel and enlightening audiences on every kind of travel research from winter sports to film tourism. He has written eight books and over 60 research articles, many of them focused on tourism marketing. He is the Endowed Chair for the SmartState Center of Economic Excellence in ... Read more

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