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Marketing Tourism Destinations
Ernie Heath
€ 121.79
€ 100.89
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Description for Marketing Tourism Destinations
Hardcover. The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege. Num Pages: 240 pages, Ill. BIC Classification: KJ; KNSG. Category: (P) Professional & Vocational. Dimension: 221 x 161 x 22. Weight in Grams: 558.
Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.
Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.
Product Details
Format
Hardback
Publication date
1992
Publisher
John Wiley and Sons Ltd United States
Number of pages
240
Condition
New
Number of Pages
240
Place of Publication
New York, United States
ISBN
9780471540670
SKU
V9780471540670
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Ernie Heath
Ernie Heath is Director of Tourism Promotion for the South AfricanTourist Board, in Pretoria. Previously, he was Director of theInstitute for Planning Research at the University of PortElizabeth, South Africa. Geoffrey Wall is Professor of Geography at the University ofWaterloo, Canada. He has written several books on tourism and isinternationally known as a research scholar.
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