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Below the Line: Producers and Production Studies in the New Television Economy
Vicki Mayer
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Description for Below the Line: Producers and Production Studies in the New Television Economy
Paperback.
Below the Line illuminates the hidden labor of people who not only produce things that the television industry needs, such as a bit of content or a policy sound bite, but also produce themselves in the service of capital expansion. Vicki Mayer considers the work of television set assemblers, soft-core cameramen, reality-program casters, and public-access and cable commissioners in relation to the globalized economy of the television industry. She shows that these workers are increasingly engaged in professional and creative work, unsettling the industry’s mythological account of itself as a business driven by auteurs, manned by an executive class, and ... Read more
Below the Line illuminates the hidden labor of people who not only produce things that the television industry needs, such as a bit of content or a policy sound bite, but also produce themselves in the service of capital expansion. Vicki Mayer considers the work of television set assemblers, soft-core cameramen, reality-program casters, and public-access and cable commissioners in relation to the globalized economy of the television industry. She shows that these workers are increasingly engaged in professional and creative work, unsettling the industry’s mythological account of itself as a business driven by auteurs, manned by an executive class, and ... Read more
Product Details
Format
Paperback
Publication date
2011
Publisher
Duke University Press
Number of pages
240
Condition
New
Number of Pages
256
Place of Publication
North Carolina, United States
ISBN
9780822350071
SKU
V9780822350071
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Vicki Mayer
Vicki Mayer is Associate Professor of Communication at Tulane University. She is a co-editor of Production Studies: Cultural Studies of Media Industries and editor of the journal Television and New Media.
Reviews for Below the Line: Producers and Production Studies in the New Television Economy
“[T]his volume succeeds in enlarging the scope of television production studies significantly. It should encourage other researchers to cast their net widely.”
Andrew Spicer
Screening the Past
“Mayer’s studies of television-set assemblers, soft-core cameramen, reality-program casters, and volunteers on television regulatory committees not only draw critical attention to the individuals whose roles, creativities, and values are frequently ... Read more
Andrew Spicer
Screening the Past
“Mayer’s studies of television-set assemblers, soft-core cameramen, reality-program casters, and volunteers on television regulatory committees not only draw critical attention to the individuals whose roles, creativities, and values are frequently ... Read more