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Competitive Dynamics in the Mobile Phone Industry (Palgrave Pivot)
Claudio Giachetti
€ 66.28
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Description for Competitive Dynamics in the Mobile Phone Industry (Palgrave Pivot)
Hardcover. This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions. Num Pages: 157 pages, biography. BIC Classification: KNTT. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 223 x 143 x 20. Weight in Grams: 344.
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.
Product Details
Format
Hardback
Publication date
2013
Publisher
Palgrave Pivot
Number of pages
158
Condition
New
Number of Pages
147
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137373694
SKU
V9781137373694
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Claudio Giachetti
Dr Claudio Giachetti is Assistant Professor of Strategy at Ca' Foscari University of Venice (Italy), Department of Management. His research interests include competitive dynamics, corporate strategy, competitive analysis and product innovation. Claudio's research work has been published in various journals, including Strategic Management Journal, Strategic Organization, Journal of Operations Management, Technovation, and Business History, among others.
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