Media, information & communication industries
Results 1181 - 1200 of 1287
Media, information & communication industries
Paperback. A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing. Num Pages: 242 pages, black & white illustrations. BIC Classification: 1KBB; KJSA; KJSM; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 150 x 17. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- University Of Chicago Press
- Number of pages
- 242
- Condition
- New
- SKU
- V9780226817507
- ISBN
- 9780226817507
Paperback
Condition: New
€ 35.99€ 28.58
€ 35.99
€ 28.58
Hardback. Tracks the use of music in American advertising for nearly a century, from variety shows like "The Clicquot Club Eskimos" to the rise of the jingle, from the postwar growth of consumerism, to the more complete fusion of popular music and consumption in the 1980s and after. Num Pages: 408 pages, 24 halftones, 5 tables. BIC Classification: JFC; JHB; KNTF. Category: (UF) Further/Higher Education. Dimension: 236 x 163 x 25. Weight in Grams: 658.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- The University of Chicago Press United States
- Number of pages
- 408
- Condition
- New
- SKU
- V9780226791159
- ISBN
- 9780226791159
Hardback
Condition: New
€ 94.65€ 78.49
€ 94.65
€ 78.49
Paperback. In this study of the laws and policies associated with commercial radio and television, the author shows that government regulation creates rather than intervenes in the market. It shows that liberal marketplace principles have come into contradiction with themselves. Num Pages: 352 pages, Ill. BIC Classification: 1KBB; JFC; JPQB; KNTD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 227 x 167 x 23. Weight in Grams: 480.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- The University of Chicago Press United States
- Edition
- New ed
- Number of pages
- 352
- Condition
- New
- SKU
- V9780226777221
- ISBN
- 9780226777221
Paperback
Condition: New
€ 37.99€ 29.52
€ 37.99
€ 29.52
Paperback. Bookselling has evolved from an arena dominated by independent bookstores to one in which chain stores have significant market share. Yet unlike other retail industries, bookselling should be "above" questions of profit. This work investigates what drives this belief and how it is affected by the changing retail environment. Num Pages: 328 pages, black & white illustrations. BIC Classification: JFC; KCCD; KNPR; KNTP. Category: (P) Professional & Vocational. Dimension: 231 x 153 x 25. Weight in Grams: 510.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- University Of Chicago Press
- Condition
- New
- SKU
- V9780226525914
- ISBN
- 9780226525914
Paperback
Condition: New
€ 34.99€ 27.73
€ 34.99
€ 27.73
Paperback. Editor(s): Leigh, Robert D. Num Pages: 146 pages, black & white illustrations. BIC Classification: 1KBB; JFD; JP; KNTJ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 278 x 154 x 9. Weight in Grams: 226.
- Format
- Paperback
- Publication date
- 1974
- Publisher
- The University of Chicago Press United States
- Edition
- New edition
- Number of pages
- 146
- Condition
- New
- SKU
- V9780226471358
- ISBN
- 9780226471358
Paperback
Condition: New
€ 31.99€ 24.82
€ 31.99
€ 24.82
Paperback. Starting with music publishers' efforts to stamp out bootleg compilations of lyric sheets in 1929, this title details nearly a century of disobedient music distribution, from song sheets to MP3s. Num Pages: 312 pages, 11 halftones, 7 line drawings. BIC Classification: 3JJ; JKV; KNTF. Category: (G) General (US: Trade). Dimension: 154 x 227 x 17. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- The University of Chicago Press United States
- Number of pages
- 312
- Condition
- New
- SKU
- V9780226431833
- ISBN
- 9780226431833
Paperback
Condition: New
€ 41.99€ 32.34
€ 41.99
€ 32.34
Paperback. Offers a tour of the world of a professional broadcaster. This book narrates a day in the life of a host and lays out the nuts and bolts of production. It also explains the importance of writing the way you speak, and reveals how NPR books guests ranging from world leaders to neighborhood newsmakers. Num Pages: 368 pages. BIC Classification: KNTJ. Category: (P) Professional & Vocational. Dimension: 230 x 165 x 21. Weight in Grams: 530.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- University of Chicago Press
- Condition
- New
- SKU
- V9780226431789
- ISBN
- 9780226431789
Paperback
Condition: New
€ 25.99€ 21.05
€ 25.99
€ 21.05
Paperback. Drawing upon fieldwork conducted over 30 years, the author to this text examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially creating new culture. Num Pages: 248 pages, 13 halftones. BIC Classification: 1FKS; JFD; JFFT; JHM; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 154 x 22. Weight in Grams: 384.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- The University of Chicago Press United States
- Edition
- New ed
- Number of pages
- 248
- Condition
- New
- SKU
- V9780226430416
- ISBN
- 9780226430416
Paperback
Condition: New
€ 42.99€ 33.29
€ 42.99
€ 33.29
Paperback. Presents an argument that postal network initiated cultural shifts during the nineteenth century, laying the foundation for the interconnectedness that defines our world of telecommunications. This book traces these shifts from their beginnings. It paints a picture of a society where possibilities proliferated for communications. Num Pages: 238 pages, 9 halftones. BIC Classification: 1KBB; 3JH; HBTB; KNTT. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 14. Weight in Grams: 346.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- The University of Chicago Press United States
- Number of pages
- 238
- Condition
- New
- SKU
- V9780226327211
- ISBN
- 9780226327211
Paperback
Condition: New
€ 34.99€ 27.64
€ 34.99
€ 27.64
Paperback. Charts the rise and fall of four of the most prominent right-wing broadcasters during the Cold War: H L Hunt, Dan Smoot, Carl McIntire, and Billy James Hargis. Num Pages: 272 pages, 32 halftones, 3 line drawings, 1 table. BIC Classification: 1KBB; 3JJP; APW; JFD; JPFM; KNTD. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- The University of Chicago Press United States
- Number of pages
- 272
- Condition
- New
- SKU
- V9780226326788
- ISBN
- 9780226326788
Paperback
Condition: New
€ 40.99€ 31.41
€ 40.99
€ 31.41
Hardcover. Across America, newspapers that have defined their cities for over a century are rapidly failing, their circulations plummeting even as opinion-soaked Web outlets thrive. This book explores the crucial question of how journalism lost its way - and what is responsible for the ragged retreat from its great traditions. Num Pages: 224 pages. BIC Classification: 1KBB; KNTJ. Category: (G) General (US: Trade). Dimension: 239 x 166 x 20. Weight in Grams: 460.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- University Of Chicago Press
- Edition
- 1ST
- Condition
- New
- SKU
- V9780226268989
- ISBN
- 9780226268989
Hardback
Condition: New
€ 30.99€ 23.93
€ 30.99
€ 23.93
Paperback. Num Pages: 400 pages, black & white illustrations. BIC Classification: 3JH; JFD; KNTJ; PSAJ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 131 x 22. Weight in Grams: 528.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- University Of Chicago Press
- Number of pages
- 400
- Condition
- New
- SKU
- V9780226204871
- ISBN
- 9780226204871
Paperback
Condition: New
€ 52.99€ 40.83
€ 52.99
€ 40.83
Paperback. An in-depth history of animation from 1898-1928 that includes accounts of mechanical ingenuity, marketing and art. The text explains techniques of sketching and camera work, and discusses the styles of such animators as Winsor McCay and Ladislas Starevitch, placing work in its social and economic context. Num Pages: 436 pages, 141ill. BIC Classification: 1KBB; 3JH; 3JJ; APF; KNTC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 218 x 142 x 29. Weight in Grams: 586.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- The University of Chicago Press United States
- Edition
- Reprint
- Number of pages
- 436
- Condition
- New
- SKU
- V9780226116679
- ISBN
- 9780226116679
Paperback
Condition: New
€ 44.99€ 34.59
€ 44.99
€ 34.59
Paperback. The ideal of a neutral, objective press has proven in recent years to be just that - an ideal. In Governing with the News, Timothy E. Cook goes far beyond the single claim that the press is not impartial to argue that the news media are in fact a political institution integral to the day-to-day operations of our government. Num Pages: 328 pages, black & white illustrations. BIC Classification: JPH; KNTD; KNTJ. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 17. Weight in Grams: 446.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- University Of Chicago Press
- Edition
- Second Edition
- Condition
- New
- SKU
- V9780226115016
- ISBN
- 9780226115016
Paperback
Condition: New
€ 35.99€ 28.82
€ 35.99
€ 28.82
Paperback. Examining novels, critical editions, gift books, translations, and illustrated volumes, as well as the communities who made them, this title tells a wide-ranging story of the book's identity at the turn of the nineteenth century. Num Pages: 320 pages, 28 halftones, 5 maps. BIC Classification: DSBF; KNTP. Category: (G) General (US: Trade). Dimension: 229 x 152 x 20. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- The University of Chicago Press United States
- Edition
- Reprint
- Number of pages
- 320
- Condition
- New
- SKU
- V9780226103518
- ISBN
- 9780226103518
Paperback
Condition: New
€ 27.99€ 22.94
€ 27.99
€ 22.94
Paperback. Much ink has been spilled lamenting or championing the decline of printed books. The author shows that the rich history of reading itself offers unexpected clues to what lies in store for books. From medieval manuscript books to today's interactive urban fictions, he explores the manifold ways that physical media have shaped how we read. Num Pages: 208 pages, 40 halftones. BIC Classification: DSB; JFD; KNTP. Category: (G) General (US: Trade). Dimension: 217 x 139 x 15. Weight in Grams: 284.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- The University of Chicago Press United States
- Edition
- Reprint
- Number of pages
- 208
- Condition
- New
- SKU
- V9780226103488
- ISBN
- 9780226103488
Paperback
Condition: New
€ 19.99€ 17.29
€ 19.99
€ 17.29
Paperback. Num Pages: 344 pages, 1 line drawing, 4 tables. BIC Classification: JHBS; KNSP; KNTX; UBJ. Category: (P) Professional & Vocational. Dimension: 218 x 155 x 21. Weight in Grams: 474.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- The University of Chicago Press United States
- Edition
- New ed
- Number of pages
- 344
- Condition
- New
- SKU
- V9780226096278
- ISBN
- 9780226096278
Paperback
Condition: New
€ 24.99€ 20.11
€ 24.99
€ 20.11
Hardcover. Why do some issues go viral and then just as quickly fall off the radar? How is it that the media can sustain public interest for months in a complex story like negotiations over Obamacare while ignoring other important issues in favor of stories on "balloon boy"? This title deals with these questions. Num Pages: 240 pages, 32 line drawings, 14 tables. BIC Classification: 1KBB; JFD; JPV; KNTJ. Category: (G) General (US: Trade). Dimension: 229 x 152 x 20. Weight in Grams: 499.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- The University of Chicago Press United States
- Number of pages
- 240
- Condition
- New
- SKU
- V9780226065434
- ISBN
- 9780226065434
Hardback
Condition: New
€ 94.65€ 77.33
€ 94.65
€ 77.33
Paperback. An historical guide to the evolution of our modern conception of freedom of the press, which finds expression in laws that protect print journalism and regulate broadcast media. Bollinger argues that this distinction remains meaningful but he advocates a more sophisticated approach to issues of privacy, access, and technology. Num Pages: 222 pages, black & white illustrations. BIC Classification: 1KBB; JFD; KNTJ; LND. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 15. Weight in Grams: 283.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- University Of Chicago Press
- Condition
- New
- SKU
- V9780226063492
- ISBN
- 9780226063492
Paperback
Condition: New
€ 37.99€ 29.52
€ 37.99
€ 29.52
Paperback. Looking at the intimate relationship between political power and the news media, this title argues that the dependence of reporters on official sources disastrously thwarts coverage of dissenting voices from outside the Beltway. Series: Studies in Communication, Media & Public Opinion. Num Pages: 278 pages, 3 line drawings, 5 tables. BIC Classification: JFD; KNTJ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 157 x 15. Weight in Grams: 392.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- The University of Chicago Press United States
- Edition
- Reprint
- Number of pages
- 278
- Condition
- New
- SKU
- V9780226042855
- ISBN
- 9780226042855
Paperback
Condition: New
€ 19.99€ 17.29
€ 19.99
€ 17.29