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Global Competition Between and Within Standards: The Case of Mobile Phones
Jeffrey L. Funk
€ 122.52
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Description for Global Competition Between and Within Standards: The Case of Mobile Phones
Hardcover. Managing technology and globalization are two of the main concerns facing companies today. This book argues that the success of firms such as Ericsson and Nokia is a function of how they have managed these two areas simultaneously. Num Pages: 311 pages, 1 black & white illustrations, biography. BIC Classification: KJF; KNTT; KNTX. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 16. Weight in Grams: 509.
Managing technology and globalization are two of the main concerns facing companies today. This book argues that the success of firms such as Ericsson and Nokia is a function of how they have managed these two areas simultaneously. The author summarises the development of the global mobile communications industry to date, examining how global standards have been established, and why particular firms have succeeded within these standards. He goes on to examine the factors that will determine the market leaders in third-generation mobile communications systems and phones, and shows how other high technology industries can benefit from the strategies used. ... Read more
Managing technology and globalization are two of the main concerns facing companies today. This book argues that the success of firms such as Ericsson and Nokia is a function of how they have managed these two areas simultaneously. The author summarises the development of the global mobile communications industry to date, examining how global standards have been established, and why particular firms have succeeded within these standards. He goes on to examine the factors that will determine the market leaders in third-generation mobile communications systems and phones, and shows how other high technology industries can benefit from the strategies used. ... Read more
Product Details
Format
Hardback
Publication date
2002
Publisher
Palgrave Macmillan
Number of pages
320
Condition
New
Number of Pages
296
Place of Publication
Basingstoke, United Kingdom
ISBN
9780333970393
SKU
V9780333970393
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Jeffrey L. Funk
JEFFREY L. FUNK is Associate Professor of Business at Kobe University's Research Institute for Economics and Business. His research focuses on how firms can use technology to create a sustainable competitive edge with a focus on the mobile phone industry. This includes issues of standards, product development management, switching costs, and information technology.
Reviews for Global Competition Between and Within Standards: The Case of Mobile Phones
'As the industry gears up for the next generation of high-speed products and services, Professor Funk's treatise takes an exemplary new look at global competition in the evolution and adoption of mobile phone standards.' - Mike Butler (VP Product Creation Nokia Mobile Phones) 'The growth of the mobile communication technology in recent years has attracted great attention ... Read more