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Making Money, Making Music: History and Core Concepts
David Bruenger
€ 33.99
€ 25.06
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Description for Making Money, Making Music: History and Core Concepts
Paperback. Offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, this book introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business. Num Pages: 304 pages, 10 b/w. BIC Classification: KNTF. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 153 x 229 x 18. Weight in Grams: 424.
Making Money, Making Music offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, it introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business. By applying essential concepts to a variety of real-life situations, readers improve their capacity to critically analyze and solve problems and to predict where music and money will converge in a rapidly evolving culture and marketplace.
Making Money, Making Music offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, it introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business. By applying essential concepts to a variety of real-life situations, readers improve their capacity to critically analyze and solve problems and to predict where music and money will converge in a rapidly evolving culture and marketplace.
Product Details
Publisher
University of California Press
Format
Paperback
Publication date
2016
Condition
New
Weight
424g
Number of Pages
304
Place of Publication
Berkerley, United States
ISBN
9780520292598
SKU
V9780520292598
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About David Bruenger
David Bruenger is the founding director of the Music, Media, and Enterprise Program at Ohio State University.
Reviews for Making Money, Making Music: History and Core Concepts
This book will satisfy the need for a textbook on the music industry that emphasizes its entrepreneurial facets ... Summing up: Recommended CHOICE