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Michael M. Kaiser - The Art of the Turnaround - 9781584657354 - V9781584657354
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The Art of the Turnaround

€ 39.64
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Description for The Art of the Turnaround Hardcover. Practical advice (supported by extensive case studies) for fixing troubled arts organizations Num Pages: 204 pages. BIC Classification: ABQ; KJM; KNT. Category: (P) Professional & Vocational. Dimension: 166 x 233 x 20. Weight in Grams: 444.
Many arts organizations today find themselves in financial difficulties because of economic constraints inherent in the industry. While other companies can improve productivity through the use of new technologies or better systems, these approaches are not available in the arts. Hamlet requires the same number of performers today as it did in Shakespeare's time. The New York Philharmonic requires the same number of musicians now as it did when Tchaikovsky conducted it over one hundred years ago. Costs go up, but the size of theaters and the price resistance of patrons limit what can be earned from ticket sales. Therefore, the performing arts industry faces a severe gap between earnings and expenses. Typical approaches to closing the gap-raising ticket prices or cutting artistic or marketing expenses-don't work. What, then, does it take to create and maintain a healthy arts organization? Michael M. Kaiser has revived four major arts organizations: the Kansas City Ballet, the Alvin Ailey American Dance Theater, American Ballet Theatre, and London's Royal Opera House. In The Art of the Turnaround he shares with readers his ten basic rules for bringing financially distressed arts organizations back to life and keeping them strong. These rules cover the requirements for successful leadership, the pitfalls of cost cutting, the necessity of extending the programming calendar, the centrality of effective marketing and fund raising, and the importance of focusing on the present with a positive public message. In chapters organized chronologically, Kaiser brings his ten rules vividly to life in discussions of the four arts organizations he is credited with saving. The book concludes with a chapter on his experiences at the John F. Kennedy Center for the Performing Arts, an arts organization that needed an artistic turnaround when he became the president in 2001 and that today exemplifies in practice many of the ten rules he discusses throughout his book.

Product Details

Format
Hardback
Publication date
2008
Publisher
University Press of New England United States
Number of pages
204
Condition
New
Number of Pages
204
Place of Publication
, United States
ISBN
9781584657354
SKU
V9781584657354
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Michael M. Kaiser
MICHAEL M. KAISER is President of the John F. Kennedy Center for the Performing Arts. Dubbed "the turnaround king" for his work at numerous institutions, Kaiser has earned international renown for his expertise in arts management. A Cultural Ambassador for the U.S. State Department, he advises performing arts organizations around the world, working with arts leaders in Mexico, Pakistan, China, Latin America, and the Arab nations. He has created an online education forum for arts administrators (www.artsmanger.org) where professionals and students in the field can share experiences, seek employment, and post opportunities.

Reviews for The Art of the Turnaround
"There can be no one who has had the experience - the expertise - of Michael Kaiser in taking world class performing arts companies and reinventing them for the 21st century. This is a gold mine." - Harold Prince "Michael Kaiser is an engaging and inspiring impresario, who truly has made a difference in turning around arts organizations. He knows firsthand of what he speaks." - Renee Fleming"

Goodreads reviews for The Art of the Turnaround


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