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Preserving the Press: How Daily Newspapers Mobilized to Keep Their Readers
Leo Bogart
€ 104.34
€ 79.12
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Description for Preserving the Press: How Daily Newspapers Mobilized to Keep Their Readers
Hardback. Preserving the Press is an insider account that vividly describes the personalities, organizations, and policy debates of the American daily newspaper business at a critical moment in its history. Bogart shows how this major American institution confronted the great social and technological changes that threatened its established position. Num Pages: 327 pages, Ill. BIC Classification: KNTJ. Category: (P) Professional & Vocational. Dimension: 278 x 153 x 30. Weight in Grams: 681.
The Newspaper Readership Project (1977-1983) was an unprecedented cooperative attempt by the American newspaper industry to halt the downward trend in readership and circulation. The Project had an enormous impact on American newspapers; it spurred such changes in their content as special sections and new graphics, and led to important innovations in distribution and promotion. Leo Bogart was a central figure in the conception and execution of the Project, so his account is truly an insider's view of the interplay of the Project and the people involved in it. Preserving the Press: How Daily Newspapers Mobilized to Keep Their ... Read more
The Newspaper Readership Project (1977-1983) was an unprecedented cooperative attempt by the American newspaper industry to halt the downward trend in readership and circulation. The Project had an enormous impact on American newspapers; it spurred such changes in their content as special sections and new graphics, and led to important innovations in distribution and promotion. Leo Bogart was a central figure in the conception and execution of the Project, so his account is truly an insider's view of the interplay of the Project and the people involved in it. Preserving the Press: How Daily Newspapers Mobilized to Keep Their ... Read more
Product Details
Format
Hardback
Publication date
1983
Publisher
Columbia University Press United States
Number of pages
327
Condition
New
Number of Pages
327
Place of Publication
New York, United States
ISBN
9780231072625
SKU
V9780231072625
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Leo Bogart
For over twenty years, Leo Bogart was Executive Vice President and General Manager of the Newspaper Advertising Bureau. A leading figure in the study of mass communications, he is the author of The Age of Television, Press and Public, Premisis for Propaganda, Strategy in Advertising, and Polls and the Awareness of Public Opinion.
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