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22%OFFJ. Gary Taylor - Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand - 9780300102338 - V9780300102338
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Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand

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Description for Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand Hardback. 'Smart Alliance' tells the story of how Chiquita, formerly the notorious United Fruit Company, reinvented itself as an ally of conservation and together with the Rainforest Alliance set about establishing a 'Better Banana' seal of approval to certify genuine efforts to protect the environment. Series: Yale Agrarian Studies Series. Num Pages: 304 pages, 46 illustrations. BIC Classification: KJK; KNAC; RNK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 215 x 149 x 19. Weight in Grams: 460.

A profit-driven multinational corporation and an upstart group of environmentalists surprise the world and forge an astonishingly successful partnership

Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers’ rights. This book tells the dramatic story of one company—Chiquita Brands International—that decided to change the negative paradigm. Formerly the notorious United Fruit Company, a paternalistic organization that gave the name “Banana Republic” to tropical countries in Central America, Chiquita defied all expectations in the mid-1990s by forming an innovative pact with the Rainforest Alliance that transformed not only the corporation itself but also an ... Read more


Gary Taylor and Patricia Scharlin reveal the inside story of how corporate executives, banana workers, local leaders, and conservation advocates learned to work together and trust one another. Over the objections of skeptical critics, Chiquita and the Rainforest Alliance established a Better Banana “seal of approval” to certify genuine efforts to improve soil and water quality, ensure rainforest conservation, and enhance worker health and safety. This chronicle of their collaboration, told objectively and with extensive documentation, presents a promising new model of cooperative behavior--a model that shows how multinational companies can become motivated to solve critical global problems.

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Product Details

Format
Hardback
Publication date
2004
Publisher
Yale University Press
Condition
New
Series
Yale Agrarian Studies Series
Number of Pages
304
Place of Publication
, United States
ISBN
9780300102338
SKU
V9780300102338
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About J. Gary Taylor
J. Gary Taylor is president and Patricia J. Scharlin is vice president of The Environment Group, New York City.

Reviews for Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand
"One of the fairest treatments of environmental and trade issues yet written. Since the Rio conference (1992), we have been challenged to see the synergies between economics and environmental protection, and this study is among the best." Jonathan Plaut, Science, Technology, and Society Program, The Pennsylvania State University, and former chair, NAFTA CECF"

Goodreads reviews for Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand


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