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Publishers, Readers, and Digital Engagement
Marianne Martens
€ 129.28
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Description for Publishers, Readers, and Digital Engagement
Hardback. Series: New Directions in Book History. Num Pages: 245 pages, 14 black & white illustrations, 3 colour illustrations, 14 black & white tables, biograph. BIC Classification: 2AB; DSB; DSY; KNTP. Category: (G) General (US: Trade). Dimension: 157 x 219 x 20. Weight in Grams: 454.
This book demonstrates how the roles of author, marketer, and reviewer are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading ... Read more
This book demonstrates how the roles of author, marketer, and reviewer are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading ... Read more
Product Details
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2016
Series
New Directions in Book History
Condition
New
Weight
453g
Number of Pages
226
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137514455
SKU
V9781137514455
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Marianne Martens
Marianne Martens is Assistant Professor in the School of Library and Information Science (SLIS) at Kent State University, USA. Her research covers the interconnected fields of youth services librarianship and publishing. Previously, Martens was vice president of North-South Books in New York. You can read more about her work at mariannemartens.org.
Reviews for Publishers, Readers, and Digital Engagement
Marianne Martens looks at the recent trend among book publishers of creating participatory websites aimed at teenage readers. ... one of the most important aspects of Martens's work is providing future researchers with detailed descriptions of these three sites - how they functioned, who their target audiences were, what features they offered, et cetera. (Christopher Doody, Papers of the ... Read more