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Retail Marketing Management: Principles and Practice
Helen Goworek
€ 81.47
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Description for Retail Marketing Management: Principles and Practice
Paperback. .
'Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications. The writing style is easy to follow, and the text is supported by diagrams and case studies which enhance understanding and learning. I would recommend this book to anyone who wants to learn more about the retail business.' Nicole Dunlop, Course Director, London College of Fashion, UK Retail Marketing offers a contemporary approach that combines retail marketing ... Read more
'Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications. The writing style is easy to follow, and the text is supported by diagrams and case studies which enhance understanding and learning. I would recommend this book to anyone who wants to learn more about the retail business.' Nicole Dunlop, Course Director, London College of Fashion, UK Retail Marketing offers a contemporary approach that combines retail marketing ... Read more
Product Details
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2015
Condition
New
Weight
680g
Number of Pages
368
Place of Publication
Harlow, United Kingdom
ISBN
9780273758747
SKU
V9780273758747
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-3
About Helen Goworek
Helen Goworek lectures in the School of Management at the University of Leicester, where she teaches postgraduate modules in marketing, including 'B2B Marketing and Supply Chain Management'. She is the author of two previous books about the fashion business, in addition to journal articles focusing on fashion buying and sustainability. ... Read more
Reviews for Retail Marketing Management: Principles and Practice