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Retail Power Plays
Wileman, Andrew; Jary, Michael
€ 64.89
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Description for Retail Power Plays
Hardback. Offers strategies and implementation programmes for building strong retail brands to create competitive differentiation and superior financial returns. The authors argue that 'own-label' brands are changing the consumer goods industry by overtaking traditional brands. For managers and students. Num Pages: 296 pages, biography. BIC Classification: KJC; KJF; KJS; KNP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 27. Weight in Grams: 510.
How can retail brand power be built and maintained? What are the implications of this for 'producer brands' like Coca-Cola? How will retailing look in the twenty-first century? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and 'own label' brands have leap-frogged traditional producer brands. The authors argue that this is changing the consumer goods industry. To meet these new challenges, the book sets out action plans and examines branding strategies in a number of different ... Read more
How can retail brand power be built and maintained? What are the implications of this for 'producer brands' like Coca-Cola? How will retailing look in the twenty-first century? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and 'own label' brands have leap-frogged traditional producer brands. The authors argue that this is changing the consumer goods industry. To meet these new challenges, the book sets out action plans and examines branding strategies in a number of different ... Read more
Product Details
Format
Hardback
Publication date
1997
Publisher
Palgrave Macmillan United Kingdom
Number of pages
296
Condition
New
Number of Pages
280
Place of Publication
Basingstoke, United Kingdom
ISBN
9780333685273
SKU
V9780333685273
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
Reviews for Retail Power Plays
'How far can retailers go in developing and exploiting their own brands? According to a new book, the potential is already a reality in the UK.' - Stephen Foster, Analysis