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Retailing in the 21st Century (2nd Edition)
Jay Diamond
€ 72.18
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Description for Retailing in the 21st Century (2nd Edition)
Hardcover. Addresses topics and trends in the retail environment. This title includes chapters that cover such shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the merchandising and management trends. Num Pages: 512 pages, Full colour + illustrations. BIC Classification: KNPR. Category: (P) Professional & Vocational. Dimension: 284 x 224 x 32. Weight in Grams: 1876.
This new edition of Retailing in the Twenty-First Century addresses up to date topics and trends in the retail environment. New chapters cover such current shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest merchandising and management trends. More and more retailers are reconsidering their customer bases and are focusing on multicultural consumer segments instead of merely relying on the "one size fits all" philosophy of the past. Others are paying greater attention to the ethics of business in the running of their operations. It is vital that both those already in the ... Read more
This new edition of Retailing in the Twenty-First Century addresses up to date topics and trends in the retail environment. New chapters cover such current shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest merchandising and management trends. More and more retailers are reconsidering their customer bases and are focusing on multicultural consumer segments instead of merely relying on the "one size fits all" philosophy of the past. Others are paying greater attention to the ethics of business in the running of their operations. It is vital that both those already in the ... Read more
Product Details
Format
Hardback
Publication date
2009
Publisher
Fairchild Pubns
Number of pages
512
Condition
New
Number of Pages
512
Place of Publication
London, United Kingdom
ISBN
9781563677052
SKU
V9781563677052
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Jay Diamond
Jay Diamond is Professor Emeritus at Nassau Community College. Sheri Littis Chair of the Retailing Program at Florida Community College in Jacksonville.
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