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Retailing in the 21st Century: Current and Future Trends
Manfred Krafft (Ed.)
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Description for Retailing in the 21st Century: Current and Future Trends
Hardcover. With crisp and insightful contributions from 47 of the world's leading experts in various facets of retailing, here is in a single volume a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. Num Pages: 462 pages, 41 black & white tables, biography. BIC Classification: KNPR. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 242 x 163 x 29. Weight in Grams: 922.
With crisp and insightful contributions from 47 of the world's leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of `radio frequency identification' (RFID) technology. Making sense of it all is not easy but ... Read more
With crisp and insightful contributions from 47 of the world's leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of `radio frequency identification' (RFID) technology. Making sense of it all is not easy but ... Read more
Product Details
Publisher
Springer
Format
Hardback
Publication date
2010
Condition
New
Weight
921g
Number of Pages
462
Place of Publication
Berlin, Germany
ISBN
9783540720010
SKU
V9783540720010
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Manfred Krafft (Ed.)
Manfred Krafft holds the Chair of Marketing at the University of Muenster, Germany. He is also director of the Center for Interactive Marketing and Media Management (CIM). Professor Krafft has published articles in Interfaces, International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, Recherche et Application en Marketing and Marketing Science. For one of his papers ... Read more
Reviews for Retailing in the 21st Century: Current and Future Trends
From the reviews: The book `Retailing in the 21st Century' improves contemporary retailing's public image, enhances the knowledge of its practioners, and stimulates further retailing research. ... Overall, practitioners as well as academics will strongly benefit from this book, as it depicts examples of best practice in retailing, most recent findings from ... Read more