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Retailing Principles: Global, Multichannel, and Managerial Viewpoints, 2nd Edition
Lynda Rose Poloian
€ 173.95
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Description for Retailing Principles: Global, Multichannel, and Managerial Viewpoints, 2nd Edition
Hardcover. What is retailing today? Who are the key players and how do they operate? What will happen tomorrow? Retailing Principles addresses these questions and more. This Second Edition has been thoroughly updated to reflect current trends and conditions, providing students will all the essential information to thrive in the global retail environment. Num Pages: 592 pages, 180 colour illus. BIC Classification: KNPR. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 282 x 216 x 50. Weight in Grams: 2324.
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are ... Read more
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are ... Read more
Product Details
Publisher
Fairchild Pubns
Number of pages
592
Format
Hardback
Publication date
2013
Condition
New
Number of Pages
592
Place of Publication
London, United Kingdom
ISBN
9781563677427
SKU
V9781563677427
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Lynda Rose Poloian
Lynda Rose Poloian taught retailing, marketing, and fashion courses at Southern New Hampshire University, USA, and was Director of the Fashion Merchandising Program for more than 25 years. She is a past president of ACRA, the collegiate affiliate of the National Retail Federation.
Reviews for Retailing Principles: Global, Multichannel, and Managerial Viewpoints, 2nd Edition
This book keeps you abreast of the latest retailing trends. While also giving students the foundations they need to be successful in the retailing marketplace.
Joseph Hancock, Drexel University, USA
Joseph Hancock, Drexel University, USA