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Saving Community Journalism: The Path to Profitability
Penelope Muse Abernathy
€ 47.77
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Description for Saving Community Journalism: The Path to Profitability
Hardback. Num Pages: 254 pages, black & white halftones. BIC Classification: KNTJ. Category: (G) General (US: Trade). Dimension: 243 x 166 x 22. Weight in Grams: 536.
America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify ... Read more
America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify ... Read more
Product Details
Publisher
The University of North Carolina Press
Format
Hardback
Publication date
2014
Condition
New
Number of Pages
264
Place of Publication
Chapel Hill, United States
ISBN
9781469615424
SKU
V9781469615424
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-5
About Penelope Muse Abernathy
Penelope Muse Abernathy, formerly an executive with the Wall Street Journal and the New York Times, is Knight Chair in Journalism and Digital Media Economics at the University of North Carolina at Chapel Hill, USA.
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