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Branded Beauty: How Marketing Changed the Way We Look
Mark Tungate
€ 39.84
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Description for Branded Beauty: How Marketing Changed the Way We Look
Hardback. Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. This title delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it introduces the people who've made skin their trade. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS; KNSX. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 165 x 23. Weight in Grams: 584.
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key ... Read more
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key ... Read more
Product Details
Publisher
Kogan Page Ltd United Kingdom
Number of pages
288
Format
Hardback
Publication date
2011
Condition
New
Number of Pages
288
Place of Publication
London, United Kingdom
ISBN
9780749461812
SKU
V9780749461812
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Mark Tungate
Mark Tungate is a British writer and branding specialist based in Paris. His best-selling book Fashion Brands has been translated into a dozen languages. As a journalist Mark has written for publications such as The Times, The Telegraph and The Independent. He has a weekly column in the French media magazine Stratégies and writes about marketing, fashion and design ... Read more
Reviews for Branded Beauty: How Marketing Changed the Way We Look
"Recommended in The Style List by Stylist Magazine"
Stylist
"A skilled examination of the role of branding in society and provides useful insights into the art of modern marketing."
Legal Strategy Review
Stylist
"A skilled examination of the role of branding in society and provides useful insights into the art of modern marketing."
Legal Strategy Review