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Service industries
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Service industries
Hardcover. Providing information on how to target, win, and retain profitable customers, this book presents an overview of the basic marketing functions - segmentation, positioning, brand building, situational analyses, and tactical planning - as they relate specifically to the financial services industry. Series: Bloomberg Financial. Num Pages: 196 pages, Illustrations. BIC Classification: KFF; KJS; KNST. Category: (P) Professional & Vocational. Dimension: 186 x 261 x 20. Weight in Grams: 536.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Bloomberg Press
- Edition
- 2nd Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9781118065716
- ISBN
- 9781118065716
Hardback
Condition: New
€ 70.98€ 60.12
€ 70.98
€ 60.12
Hardback. From the length of the track and the need to ride small horses, to the risks, techniques, and training methods involved in racing, Meijer recreates ancient Rome's favorite pastime in impressive detail. Translator(s): Waters, Liz. Num Pages: 208 pages, 24, 19 black & white halftones, 3 black & white line drawings, 2 maps. BIC Classification: HBLA1; KNSP; WSNB. Category: (UU) Undergraduate. Dimension: 237 x 160 x 20. Weight in Grams: 420.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Johns Hopkins University Press United States
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780801896972
- ISBN
- 9780801896972
Hardback
Condition: New
€ 37.99€ 31.96
€ 37.99
€ 31.96
Hardcover. Editor(s): Diaz-Perez, Flora Maria. Num Pages: 210 pages, tables & charts. BIC Classification: KNSG. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 228 x 158 x 19. Weight in Grams: 434.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 210
- Condition
- New
- SKU
- V9781608764754
- ISBN
- 9781608764754
Hardback
Condition: New
€ 170.34€ 116.80
€ 170.34
€ 116.80
hardcover. Sports Myths uses economic principles to bust fifteen college and professional urban legends that continuously rear their heads, but that fall apart under analytical scrutiny. Num Pages: 312 pages, illustrations. BIC Classification: KNSP. Category: (G) General (US: Trade). Dimension: 5817 x 3887 x 661. Weight in Grams: 553.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Stanford University Press United States
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9780804774369
- ISBN
- 9780804774369
Hardback
Condition: New
€ 43.66
€ 43.66
Hardcover. Full of warm and witty anecdotes, Francis Brennan shares his deeply personal memoirs while letting us in on the secret to his success - his belief in happiness. Num Pages: 224 pages. BIC Classification: 1DBR; APT; BGFA; KNSH. Category: (G) General (US: Trade). Dimension: 140 x 205 x 24. Weight in Grams: 340.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Gill & Macmillan Ltd
- Condition
- New
- SKU
- 9780717168781
- ISBN
- 9780717168781
Hardback
Condition: New
€ 16.99€ 12.97
€ 16.99
€ 12.97
Hardcover. Editor(s): Pierce, Franklin. Num Pages: 172 pages. BIC Classification: KNST. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 16. Weight in Grams: 384.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Nova Science Pub Inc
- Condition
- New
- SKU
- V9781634822619
- ISBN
- 9781634822619
Hardback
Condition: New
€ 230.68€ 172.43
€ 230.68
€ 172.43
Hardback. This is the first tourism management textbook published in English that focuses on tourism in Russia. It addresses tourism as a system, provides essentials of tourism management and marketing, discusses planning and impact management, and proposes strategies and recommendations to improve Russia as an international destination. Num Pages: 448 pages. BIC Classification: 1DVUA; KNSG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 237 x 30. Weight in Grams: 792.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Emerald Publishing Limited
- Condition
- New
- SKU
- V9781785603433
- ISBN
- 9781785603433
Hardback
Condition: New
€ 156.83
€ 156.83
Paperback. Num Pages: 111 pages, illustrations. BIC Classification: KNSG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 154 x 9. Weight in Grams: 230.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 111
- Condition
- New
- SKU
- V9781606921128
- ISBN
- 9781606921128
Paperback
Condition: New
€ 62.69€ 45.08
€ 62.69
€ 45.08
Hardcover.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- CABI Publishing United Kingdom
- Edition
- First
- Number of pages
- 272
- Condition
- New
- SKU
- V9780851994406
- ISBN
- 9780851994406
Hardback
Condition: New
€ 118.17
€ 118.17
Paperback. Shows how seemingly irrational business decisions, inspired in part by the self-interest of the owners but also by their nostalgia for the game, transformed baseball into the national pastime. Num Pages: 384 pages, 25 halftones. BIC Classification: 1KBB; 3JJ; HBTB; JFC; KNSP; WSJT. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 21. Weight in Grams: 542.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Princeton University Press United States
- Edition
- New ed
- Number of pages
- 384
- Condition
- New
- SKU
- V9780691058856
- ISBN
- 9780691058856
Paperback
Condition: New
€ 53.24€ 42.32
€ 53.24
€ 42.32
Paperback. The consumption of culture is one of the most important aspects of tourism activity. This book reviews a wide range of qualitative and quantitative research methods applied to the field of cultural tourism, including surveys, mystery tourist visits, visitor tracking, grand tour narratives, collages, and photo-based interviews. Editor(s): Richards, Greg; Munsters, W. Num Pages: 248 pages, 58 B&W illustrations. BIC Classification: JHBC; KNSG. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 246 x 172 x 14. Weight in Grams: 556. 248 pages, 58 B&W illustrations. Editor(s): Richards, Greg; Munsters, W. The consumption of culture is one of the most important aspects of tourism activity. This book reviews a wide range of qualitative and quantitative research methods applied to the field of cultural tourism, including surveys, mystery tourist visits, visitor tracking, grand tour narratives, collages, and photo-based interviews. Cateogry: (UP) Postgraduate, Research & Scholarly. BIC Classification: JHBC; KNSG. Dimension: 246 x 172 x 14. Weight: 556.
- Publisher
- CABI Publishing
- Number of pages
- 248
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9781780642291
- ISBN
- 9781780642291
Paperback
Condition: New
€ 57.77
€ 57.77
Paperback. 208 pages, ill. Provides a practical introduction to various aspects of tropical turf management. General topics covered in this book include climate adaptation, the physiology and morphology of turf-grasses, an overview of the turf-grass species, and more. Numerous line drawings and photographs are used to illustrate key concepts, processes and relationships. Cateogry: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. BIC Classification: KNSP; PST; TVQ; TVS. Dimension: 233 x 158 x 13. Weight: 432.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- CABI
- Edition
- First
- Number of pages
- 208
- Condition
- New
- SKU
- V9781845930301
- ISBN
- 9781845930301
Paperback
Condition: New
€ 47.99€ 45.53
€ 47.99
€ 45.53
Paperback. Imagineers use design methods to create meaningful experiences that connect consumers to brands. This book explains the background of the need for experiences and then provides a practical focus on how to design them for brand success. Num Pages: 216 pages. BIC Classification: KJS; KNSG. Category: (UU) Undergraduate. Dimension: 248 x 191 x 18. Weight in Grams: 832.
- Publisher
- CABI Publishing
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781780644653
- ISBN
- 9781780644653
Paperback
Condition: New
€ 53.99€ 51.51
€ 53.99
€ 51.51
Paperback. The first edition of this text provided a geographic perspective on how the production and consumption of tourism are reshaping human and physical environments. This edition builds on this, updating the material to reflect the changes that have taken place within tourism geography recently. Num Pages: 392 pages, 53. BIC Classification: KNSG; RG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 153 x 29. Weight in Grams: 570.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 392
- Format
- Paperback
- Publication date
- 2001
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780631224143
- ISBN
- 9780631224143
Paperback
Condition: New
€ 54.99
€ 54.99
Hardback. The first edition of this text provided a geographic perspective on how the production and consumption of tourism are reshaping human and physical environments. This edition builds on this, updating the material to reflect the changes that have taken place within tourism geography recently. Num Pages: 392 pages, 53. BIC Classification: KNSG; RG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 165 x 30. Weight in Grams: 722.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 392
- Condition
- New
- SKU
- V9780631224136
- ISBN
- 9780631224136
Hardback
Condition: New
€ 150.43
€ 150.43
Hardback. .
- Publisher
- CABI Publishing
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781780643991
- ISBN
- 9781780643991
Hardback
Condition: New
€ 50.99€ 45.84
€ 50.99
€ 45.84
Paperback. Offering a portrait of the real lives of kitchen workers, this book presents their experiences, challenges, and satisfactions to colorful life. Num Pages: 328 pages, col. Illustrations. BIC Classification: JHBL; KNSH. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 147 x 226 x 21. Weight in Grams: 456.
- Publisher
- University of California Press United States
- Number of pages
- 328
- Format
- Paperback
- Publication date
- 2008
- Edition
- 2Rev Ed
- Condition
- New
- SKU
- V9780520257924
- ISBN
- 9780520257924
Paperback
Condition: New
€ 33.99€ 24.92
€ 33.99
€ 24.92
Paperback. Covering all the essential theory with a clear focus on industry standards and including dozens of full colour images, this book will help learners to succeed in the hospitality industry. Num Pages: 486 pages, col. Illustrations. BIC Classification: KNSH. Category: (P) Professional & Vocational. Dimension: 276 x 219 x 29. Weight in Grams: 1670. 486 pages, col. Illustrations. A book from Cengage Learning on "Hospitality Supervision Level 3". Cateogry: (P) Professional & Vocational. BIC Classification: KNSH. Dimension: 276 x 219 x 29. Weight: 1672.
- Publisher
- Delmar
- Number of pages
- 486
- Format
- Paperback
- Publication date
- 2009
- Edition
- First
- Condition
- New
- SKU
- V9781408009253
- ISBN
- 9781408009253
Paperback
Condition: New
€ 58.17
€ 58.17
Paperback. Num Pages: 440 pages, illustrations (black and white, and colour). BIC Classification: KJM; KNSH; TTVC. Category: (U) Tertiary Education (US: College). Dimension: 273 x 214 x 15. Weight in Grams: 828.
- Publisher
- Pearson Education Limited
- Number of pages
- 448
- Format
- Paperback
- Publication date
- 2013
- Edition
- Pearson New International Edition
- Condition
- New
- SKU
- V9781292021102
- ISBN
- 9781292021102
Paperback
Condition: New
€ 103.62
€ 103.62
Paperback. Num Pages: 400 pages. BIC Classification: JFFU; JPV; KNSS1. Category: (G) General (US: Trade). .
- Publisher
- University Of Chicago Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780226285917
- ISBN
- 9780226285917
Paperback
Condition: New
€ 41.99€ 32.69
€ 41.99
€ 32.69