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Dressing Modern Frenchwomen: Marketing Haute Couture, 1919–1939
Mary Lynn Stewart
€ 60.98
€ 56.31
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Description for Dressing Modern Frenchwomen: Marketing Haute Couture, 1919–1939
Hardback. Dressing Modern Frenchwomen draws from thousands of magazine covers, advertisements, fashion columns, and features to uncover and untangle the fascinating relationships among the fashion industry, the development of modern marketing techniques, and the evolution of the modern woman as active, mobile, and liberated. Num Pages: 328 pages, 14, 14 black & white illustrations. BIC Classification: 1DDF; 3JJG; JFFK; KNSX. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 161 x 236 x 28. Weight in Grams: 596.
At a glance, high fashion and feminism seem unlikely partners. Between the First and Second World Wars, however, these forces combined femininity and modernity to create the new, modern French woman. In this engaging study, Mary Lynn Stewart reveals the fashion industry as an integral part of women's transition into modernity. Analyzing what female columnists in fashion magazines and popular women novelists wrote about the "new silhouette," Stewart shows how bourgeois women feminized the more severe, masculine images that elite designers promoted to create a hybrid form of modern that both emancipated women and celebrated their femininity. She delves into ... Read more
At a glance, high fashion and feminism seem unlikely partners. Between the First and Second World Wars, however, these forces combined femininity and modernity to create the new, modern French woman. In this engaging study, Mary Lynn Stewart reveals the fashion industry as an integral part of women's transition into modernity. Analyzing what female columnists in fashion magazines and popular women novelists wrote about the "new silhouette," Stewart shows how bourgeois women feminized the more severe, masculine images that elite designers promoted to create a hybrid form of modern that both emancipated women and celebrated their femininity. She delves into ... Read more
Product Details
Format
Hardback
Publication date
2008
Publisher
Johns Hopkins University Press United States
Number of pages
328
Condition
New
Number of Pages
328
Place of Publication
Baltimore, MD, United States
ISBN
9780801888038
SKU
V9780801888038
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Mary Lynn Stewart
Mary Lynn Stewart is a professor and chair of women's studies at Simon Fraser University in British Columbia, Canada. She is the author of For Health and Beauty: Physical Culture for Frenchwomen, 1880s-1930s and coauthor of Gender and the Politics of Social Reform in France, 1870-1914, both published by Johns Hopkins.
Reviews for Dressing Modern Frenchwomen: Marketing Haute Couture, 1919–1939
A history no college-level fashion collection should be without. Midwest Book Review 2008 Scholarly and deeply empirical, the book's detail is wonderful.
Caroline Evans American Historical Review This is... a very valuable book. Its insights into interwar culture and business practices will be useful for all historians of the period.
Denise Davidson Journal of Modern History 2010 This ... Read more
Caroline Evans American Historical Review This is... a very valuable book. Its insights into interwar culture and business practices will be useful for all historians of the period.
Denise Davidson Journal of Modern History 2010 This ... Read more