Know Your Customer
Robert B. Woodruff
€ 38.30
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Description for Know Your Customer
Paperback. * Integrates customer value and satisfaction into a comprehensive systematic measurement process called customer value determination. * Discusses predictions of future changes in customer value and satisfaction. * Explores actual company experiences which illustrate measurement techniques. Series: Total Quality Management. Num Pages: 360 pages, 0. BIC Classification: KJM; KJSM; KJSU; KNS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 211 x 162 x 18. Weight in Grams: 424.
Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.
Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.
Product Details
Format
Paperback
Publication date
1996
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
360
Condition
New
Series
Total Quality Management
Number of Pages
360
Place of Publication
New York, United States
ISBN
9781557865533
SKU
V9781557865533
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Robert B. Woodruff
Dr. Woodruff is Distinguished Professor of Marketing at the University of Tennessee. He has published four books and over 40 articles on such topics as marketing management, market opportunity analyses, customer value and satisfaction, and consumer behaviour. Dr. Woodruff has worked with more than 20 organizations to help them with marketing planning, market analysis, and customer value and satisfaction measurement ... Read more
Reviews for Know Your Customer
"Focuses on helping managers develop information skills for understanding customers' perceptions of value." The Bookseller.