Luxury Talent Management: Leading and Managing a Luxury Brand
G. Auguste
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Description for Luxury Talent Management: Leading and Managing a Luxury Brand
Hardcover. The first book focusing specifically on talent management, retention and leadership in the luxury industry. It explores how to lead and manage the people this industry attracts, and the major HR challenges the industry is about to face as the previous generation of luxury pioneers retire and Asia becomes a major player in the luxury world. Num Pages: 294 pages, biography. BIC Classification: KJMV2; KNS. Category: (P) Professional & Vocational. Dimension: 242 x 156 x 21. Weight in Grams: 566.
The first book focusing specifically on talent management, retention and leadership in the luxury industry. It explores how to lead and manage the people this industry attracts, and the major HR challenges the industry is about to face as the previous generation of luxury pioneers retire and Asia becomes a major player in the luxury world.
The first book focusing specifically on talent management, retention and leadership in the luxury industry. It explores how to lead and manage the people this industry attracts, and the major HR challenges the industry is about to face as the previous generation of luxury pioneers retire and Asia becomes a major player in the luxury world.
Product Details
Publisher
Palgrave Macmillan
Number of pages
280
Format
Hardback
Publication date
2013
Condition
New
Weight
566g
Number of Pages
276
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137270665
SKU
V9781137270665
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About G. Auguste
MICHEL GUTSATZ is an international expert in luxury brand management and brand strategy. He advises investment funds, luxury & prestige brands and retailers. As an expert on brand development in China, he helps brands that wish to enter the Chinese market. He is currently Professor & Director of MBAs at Euromed Management (Marseille & Shanghai) and Adjunct Professor of Marketing ... Read more
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