Practical Tourism Research
Stephen Smith
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Description for Practical Tourism Research
Paperback. Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. . BIC Classification: KNSG. Category: (G) General (US: Trade). Dimension: 247 x 193 x 18. Weight in Grams: 820.
Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. Taking a practical approach throughout, this new edition provides advice on the use and cautions associated with some of the more common research designs and tools used by tourism researchers. Fully updated throughout, it: - covers core techniques such as questionnaire design, sample selection, and interviewing - reviews analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis. ... Read more
Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. Taking a practical approach throughout, this new edition provides advice on the use and cautions associated with some of the more common research designs and tools used by tourism researchers. Fully updated throughout, it: - covers core techniques such as questionnaire design, sample selection, and interviewing - reviews analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis. ... Read more
Product Details
Publisher
CABI Publishing
Format
Paperback
Publication date
2016
Condition
New
Weight
819g
Number of Pages
284
Place of Publication
Wallingford, United Kingdom
ISBN
9781780648873
SKU
V9781780648873
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Stephen Smith
Stephen is a Professor of Tourism in the School of Hospitality, Food, and Tourism Management at the University of Guelph, Guelph, Ontario, Canada. He is also Professor Emeritus, University of Waterloo, Canada. His research interests include tourism statistics and economics, tourism informatics, tourism policy, and culinary tourism. He advises graduate students who are doing research in these ... Read more
Reviews for Practical Tourism Research
Of the many books on tourism research methods, Smith's Practical Tourism Research stands apart. It meets the essential needs of a researcher, right from planning a project, designing a questionnaire to conduct interviews and finally preparing a research report. The book also provides necessary tips for report presentation. Some of the unique features of the book are: placing case studies ... Read more